How to Punch Above Your Weight as a Start-Up
Whether you’re a start-up or a long-established company, you have the same basic challenge — how to get customers? Whether that’s people walking through your door or using your contact form, you need them to come to you rather than your competitors. How can you achieve this?
A Great Website
Every company needs a website today, but something that looks amateurish is no good. Your website is your shop window, and potential customers are going to make their decisions based on what they experience there.
The design has to look great, of course, but it equally has to be user-friendly. The easier it is for your visitors to navigate, the less likely they are to hit the back button and check out the next company.
Promotion Team UK builds websites the way you need them, whether that’s a five-page showcase or an e-commerce site with hundreds of pages. We discuss your business, its needs, and build a site to give your customers the best possible experience. We also offer a range of maintenance packages that can be tailored to your budget.
However great your website is, customers have to find it, and a start-up can be at a disadvantage against established companies. That’s where SEO comes in.
SEO (Search Engine Optimisation) involves using a collection of techniques — keywords, backlinks, link building and others — to make your site more attractive to search engines such as Google. The better the SEO, the higher your site will appear on the relevant searches, meaning more potential customers will see you.
We pay attention to other search engines, but 90% of searches are made on Google, so we focus there. Of course, the people at Google aren’t fools, and they have safeguards that penalise fake or sloppy SEO. At Promotion Team UK, we analyse and target your SEO carefully to ensure it’s of the highest quality.
Improve the Look of Your Start-Up
Start-ups have so many problems getting established. Even if customers can find you, there’s the question of why they should take a chance with an untried company, rather than going with someone established.
A combination of great website design and expert SEO gives your company the impression of being established. The SEO pushes you up among your bigger competitors in searches, while a well-designed website gives customers the confidence that you know what you’re doing.
If you want to know more about what we can offer you, feel free to contact us for a chat.