5 COMMON REASONS YOUR BUSINESS COULD BENEFIT FROM BESPOKE WEBSITE DESIGN
Bespoke website design can bring your business a steady supply of customers when done correctly. A website should support and highlight the best aspects of your business and work for you in persuading readers to become customers. There are a number of reasons why your business could benefit from a new design including:
1) YOUR WEBSITE IS TOO OLD
A common problem with older websites is that they can largely consist of just text. Website visitors make a judgment about a website within the first few seconds. Not having attractive images tells the reader that reading through the site will be hard work and getting them to picture how what you are selling will benefit them becomes much more difficult.
You may have been unlucky and invested in a heavily Flash-based website when they were popular. Unfortunately search engines like Google cannot read Flash and so your website can become unworkable and almost invisible to its most important source of traffic.
A good modern design can use elements like moving graphics that react to a person scrolling down the page. In an age where keeping the interest of customers is harder than ever, this can be a great way of breaking up larger sections of text.
Good design lasts longer but there have been a number of changes in the way Google and website visitors interact with your site that mean you need to update to accommodate the modern reality.
2) YOU DON’T HAVE A WEBSITE
Maybe you have resisted getting a website and you can’t see the need for your business or feel it will be too much hassle. Unfortunately, checking out a website has become a vital part of your customer’s buying process and not finding one can result in you losing their trust and custom.
3) YOUR WEBSITE IS NOT FOCUSED ON CONVERSIONS
Being focused on conversions just means studying and putting into practice the best ways to persuade the reader to take an action that you want.
A reader looks to quickly establish that they are in the right place for what they want and what action they can take to get it. Obviously there is a large supporting role for persuasive material to convince the reader that your company is the best provider of what you offer but bad design can get in the way of a simple sale.
Promotion Team UK’s designs provide both the sales element and a simple navigation that allows the reader to see that they can get what they are after from your company.
4) YOUR WEBSITE IS NOT RESPONSIVE
The percentage of internet users using mobile devices or tablets continues to grow and is even more vital when looking at local searches, a particularly important for businesses with a physical address.
In recent years, Google has decided to actively promote websites that load quickly and that are ‘responsive’. This means that a website that adapts to the size of the screen that the visitor is using will place above an older, non-responsive competitor.
5) YOUR WEBSITE ISN’T TAKING ADVANTAGE OF MODERN POSSIBILITIES
Being SEO experts, we understand how important adding elements such as video can be. Not only does it improve the user’s experience but it also greatly helps in ranking high up in Google search results.
Moving video backgrounds or parrallax background images are also becoming more popular as a way to attract visitor’s attention. They can be a very successful way to make a website look fresh and exciting when used correctly.
At Promotion Team UK we work on all aspects of promotion, the websites we build are unique and tailored to your specific needs. We not only drive traffic to your site, guaranteeing a spot in 1-3 of Google searches but our designs and text sells your company. We have worked with a wide range of businesses, bringing them success in the form of real, paying customers.